In 2010 the California ballot initiative to legalize recreational use of marijuana failed. What lessons have we learned to help us succeed in 2012?
In November of 2010 California voted 54% to 46% not to legalize marijuana. This came as a devastating shock to the war on the drug war, as many polls had it passing. Within hours of its defeat, however, plans were being made to try again in 2012. Looking back on what happened in 2010, what can be done differently to guarantee our success?